John is the Creative Director of the international research boutique Spring. His expertise spans communications planning, qualitative research, brand strategy and insight generation. For the last 10 yearsheran the consultancy Planning Above and Beyond.
John is also a visiting professor on the IE Business School’s global MBA programme teaching the research component of the online digital masters. Open source projects he has initiated include the Research Liberation Front – a pressure group to challenge and renew the UK research establishment, Waggledancers – the art of starting and growing pressure groups for change, and Cloud of Knowing – an exploration of how to use online content as part of sound research practice. He has won the MRS prize for Best New Thinking twice in 2004 and 2010. At this year’s MRS conference his Global Crowdsourcing Experiment was shortlisted for Best Workshop. John is committed to pushing the boundaries of marketing by encouraging his clients to see research as a movement rather than a product or a process.
John has just now flown into Sydney and while waiting for his hotel room to be ready has kindly recorded this short video talking about his presentation:
John also set up whiterabbitMR – a weavr robot who is now wandering round downtown Sydney based around the Hilton picking up blogs, films, locations, music and other postings based on being rushed and anxious and a few more white rabbit emotions. He hangs out in The Rocks and Kirribili in the evening and goes out to Bondi and Dover Heights at the weekend (ie that is where he goes and collect content relevant to his emotions. What he collects gets put out as a twitter on @whiterabbitMR which twitter folks can follow. And the central web reference is here for the curious:
http://whiterabbit.weavrs.info/
John is a keynote speaker and will be presenting on Day 1 (Thurs) in the afternoon.






